![]() The best businesses are built on repeat and referral business. For more tips and tricks on mailing Old Expireds, check out this podcast interview with Mail Master Jim McCord. Send them a mailer so they can visualize your value and better understand why they should hire you to get the job done. Old Expireds are especially hot because of the low inventory market, and REDX allows you to filter your leads to include homes that expired a few months (or years) ago. Sending mailers to current and old Expired listings is a great, non-invasive way to stand out from the competition and find people who want to re-list. Consider including a testimonial from a past client who was hesitant to sell with an agent at first, but ended up having a great experience with you. FSBOs can be stubborn, so be sure to include the benefits and net proceeds of selling with an agent. With inventory at an all time low, you’ll want to get your mailers out quickly. Use this information to send out mailers about how much homes are selling for to quickly establish yourself as the neighborhood expert.įor-Sale-By-Owner leads are one of the most time-sensitive lead types to send mailers to. With REDX GeoLeads, you can drop a pin or draw a boundary around a property you’ve recently listed or sold and instantly get the names and home addresses for each property. Sending mailers about Just Listed and Just Sold properties is one of the simplest ways to showcase your value as a hard working agent. These lead types are most popular for sending mailers: GeoLeads™ The first step to staying top of mind with mailers is deciding who you want to send them to. ![]() ![]() Use these mailer strategies to spread recognition for your business and land more listings. Mailers allow you to build credibility and find listings without cold calling. Top agents have identified mailers as one of the top ways to maintain constant contact with your target market. This is why diversifying your touches is vital for staying top of mind. So if you’re only relying on a few phone calls to find listings, your pipeline could be at risk of drying up. It takes as many as eight touches for a homeowner to decide if they’re going to hire you as their agent. ![]()
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